[ 32.7607° N, 16.9595° W ]
[ 32.7607° N, 16.9595° W ]
THE STANDARD
We're the open, public standard that means the tourism really leaves behind — for places, people and nature. The proof: The Generant Mark
THE MISSION
Tourism moves $11 trillion a year — and most of it doesn't stay in the communities that make travel worth it, while the operators doing things right have no way to prove it. The Regenerative Tourism is the open, science-based standard that measures the real impact of every operator and makes it auditable — so the work of those doing it right finally counts. There's no neutral trip. Every choice either helps or it doesn't.
THE STANDARD
Three pillars. Thirteen indicators. One score from 0 to 100 — computed the same way for every operator, and auditable by anyone. Open methodology: anyone can read it, anyone can verify it.
40% OF THE TOTAL SCORE
How lightly does an operation touch the land? Energy, water, waste, carbon and land — measured per guest-night against open benchmarks.
30% OF THE TOTAL SCORE
How much value stays in the community? Local employment, procurement, revenue retention and community ties.
30% OF THE TOTAL SCORE
Does it restore more than it takes? Verified, traceable, additional contributions to ecological, cultural or scientific capacity.
THE CONTEXT
A small island with millions of visitors faces pressures a continental city never will. The Destination Pressure Index measures how much strain tourism puts on a specific territory — so every Mark is read against where it's earned. Unlike the Mark, a higher DPI means more pressure, not less. Built from verified public data — statistics offices, conservation agencies, economic research.
Tourist Intensity · 35%
Visitor volume relative to the local population and the place's carrying capacity.
Ecological Sensitivity · 30%
How fragile the territory is — protected areas, forest cover, water stress, biodiversity.
Economic Leakage · 20%
How much tourism revenue leaves the destination instead of staying local.
Regenerative Performance · 15%
How operators across the territory are already scoring on the Mark.
[ 32.7607° N, 16.9595° W ]
FOR OPERATORS
No one starts out doing everything right — it begins, it improves, it gets proven. The Mark isn't a verdict on anyone: it's where the real work — the everyday kind almost no one sees — finally becomes visible. Wherever it starts, what's done counts. And it shows.
Find real places, and help every trip leave a good mark on the places, the people and the communities.
